TV/Radio Toolkit
Answering questions about the complex world of broadcast media planning.
Importing Affidavits
Being able to verify ordered spots ran correctly is a vital element for media buyers. About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…
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Broadcast Avails and Proposals
How long does it take you to upload broadcast avails of just a single TV station into your media buying software? How many TV stations are you considering on average and over how many quarters? Add these hours to the equation and imagine what else you could have done with all of this time, or…
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Custom Markets
Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such an expenditure,…
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Buying By Gut
Media buying software provides numerous advantages over ad buying without software. Buying media with Media Link Software™ helps advertising agencies do the following: – Maximize marketing dollars with strategic media buying software. – Store vital information and enjoy peace of mind utilizing a secure web-based server. – Negotiate smarter buys using industry formulas for reach…
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The Big Push to Complete Annuals Before the Holiday Season
It’s that time of year where agencies are trying to get all of their annuals negotiated and placed before the craziness of the holiday season. Media Link Software offers many time saving tricks to help move the buying process along and to help create efficient reports for clients. Multi Media Reports – You know as…
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