Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such an expenditure, although they recognize the importance of being able to effectively measure consumer viewing behavior, trends and demographics to keep up with the changing media landscape.
Media Link Software™ helps those who subscribe to limited markets, or can’t afford the luxury of ratings services. We have easy to produce custom markets using data found on the U.S. Census Bureau website. We feel it’s necessary to streamline the campaign-building process for all media buyers, regardless of subscription status. There is no limit to the number of customized markets you can build, store and use within our ad buying platform. Just plug in the requested household, population and demographic census figures into our Market Calculator and watch your markets form instantly and seamlessly.