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Publications, Uncategorized

Publications Made Easy

Adrian WillieFebruary 26, 2025

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands.  How has...

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The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

Adrian WillieJanuary 29, 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term...

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Our Customer Suggestions Can Become Features

Adrian WillieNovember 19, 2024

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when...

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Top Media Buying Trends For 2025

Megan CoxOctober 23, 2024

As we enter our last quarter of 2024, we have seen the media buying landscape experience technological advancements and changes in consumer behaviors this year alone. To maximize campaign efforts in 2025, here's what businesses should...

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Creating Custom Markets with Media Link Software®: A Guide for Media Buyers

Megan CoxSeptember 10, 2024

Media buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn't...

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Reflecting Back on Media Link Software®

Megan CoxAugust 1, 2024

As we are approaching our 13-year anniversary, reflect back on the years at Media Link Software® with us. In 2011, Natalie Linville-Mass founded Media Link Software® out of necessity while running her advertising agency. After struggling...

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Evaluate by Reach/Frequency

Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.

Created By and For Media Buyers

Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.

Clear & Flexible Ordering

With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.

Low Pricing

Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.

Import Your Avails

With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.

Post Buy Analysis

Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.

Support

Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.

The Academy — Publications, Uncategorized

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

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Megan Cox

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

Read More
Adrian Willie

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

Read More
Adrian Willie
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

Read More
Adrian Willie

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

Read More
Adrian Willie

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

Read More
Adrian Willie

Join our newsletter to stay updated

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

Read More
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

Read More

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

Read More

Top Media Buying Trends For 2025

Read More

Creating Custom Markets with Media Link Software®: A Guide for Media Buyers

Read More

Reflecting Back on Media Link Software®

Read More

Agency Software Created by an Actual Agency

As agency professionals, we know one of the first questions we often ask clients is “What makes your product or

Read More

Streamline Your Digital Buys with Media Link Software®

We understand media buying requires precision, efficiency, and seamless integration across various platforms. Media Link Software ® is changing the

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Maximizing Success: A Glowing Testimonial from One of Our Customers

In the fast-paced world of media buying, having a reliable tool and extended resources is essential for maximizing successful marketing

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Welcome, Lila!

Media Link Software is thrilled to announce our newest Marketing Specialist, Lila Siering. Welcome to the team, Lila! Lila is

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Media Link Software has been instrumental in optimizing our media planning and improving our control and campaign tracking. Our clients are impressed with the accurate results and the way we have been professionally delivering them."
Miguel EspinosaConexus Advertising Group
"Media Link Software made planning and organizing campaigns much easier when needing to see the whole picture. It is a great tool allowing us to easily create markets and import buys into the system to see the total delivery of our campaigns."
Brian DietrichCrane Communications
"Support, training, accessibility, and availability to learn Media Link Software was great."
Dawn BenoitBryson Law Firm
"Media Link Software gave me a professional way to show Cross-Platform plans to my clients with all the metrics that matter. They are always responsive to urgent questions and report needs. I highly recommend Media Link Software."
Lisa ObermeyerStratosphere Media Group
"I wanted a software that allows me to do reach and frequency easily across the whole buy. Media Link Software was one of the few who offered that capability."
Dawn BenoitBryson Law Firm

Features

  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers
  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers

Academy

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  • Our Story
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