Software News
What's changing in Media Link Software?
Newest Addition to the Team
We proudly announce our newest addition to our Media Link Software™ team: Marketing Assistant, Adrian Wille. After years of living in Europe, the United States, and the Middle East, Adrian decided to settle here in the Quad Cities in late 2013. He is an MA graduate with an economics, business and marketing background. His strategic…
Read More
Why did we develop our of software system?
Frustrated with the limitations and deficiencies found in other leading media buying systems, Media Link Software™ founder, Natalie Linville-Mass, decided to tackle the problem head-on with the creation of her own advanced media buying software. Giving small to mid sized agencies alternatives to consider as well as the same tools and resources needed to compete…
Read More
Custom Markets
Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such an expenditure,…
Read More
Mac Vs PC, don't feel like you have to go to the dark side
Not only is Media Link Software web based, our software is compatible with both Mac and PC operating systems. The ease of use across both systems allows for the user to be mobile and flexible with their location and computer while putting together proposals and orders. Also, you don’t have to worry about converting to…
Read More
Learning Our Software
Learning a new software system can be a daunting task, especially if you are learning a media buying software system. The nice thing is that our staff is here to walk you through training webinars and answer any additional questions. Another great thing about Media Link Software; there aren’t major changes between the different mediums.…
Read More
Media Link Software is built with a logical process, but what does that mean?
It means there is a workflow. The software itself is very intuitive. So, the steps and processes are clearly defined. Vendors are listed under the Vendors tab within the software. Vendors are the stations, publications, outdoor vendors, etc that you buy media from. In a campaign itself, you work chronologically through the tabs left to…
Read More
Online Improvements
Building an online campaign within Media Link Software has recently undergone some changes and improvements to help you, as a media buyer, best evaluate your options. Online is a continually changing field and Media Link Software is continually evaluating their system. As a media buyer, having more statistics than less is a good thing and…
Read More
Powerful & Flexible!
Media Link Software is an Advertising Placement Software that is both powerful and flexible. Like the best athletes, the Media Link Software media buying system has both power and flexibility. Our unique advertising placement software’s power lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor, online and even…
Read More
Announcing Newest Team Member
As a Marketing Consultant with Media Link Inc; Ronna Walker-Johnson brings over 25 years of media marketing experience to our team. Getting her media start interning in a small radio market and eventually moving into both on air and sales positions simultaneously, she quickly developed a love for media marketing. Over the years, Ronna has…
Read More