Software News
What's changing in Media Link Software?
Rankers
It’s a question we’ve been asked on more than one occasion, and the answer is “yes” – Media Link Software™ comes equipped with the ability to pull rankers so you can easily define the top media vehicles for your demographic in a given market for TV, Cable and Radio. Along with Reach and Frequency formulas…
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Creating Custom Markets
Media buyers who subscribe to ratings services like Nielsen and Arbitron know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such…
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MLS ad buying software adds Post Buy Analysis
Media Link Software™ ensures you’re not leaving any money on the table by offering media buyers the ability to engage in our Post-Buy analysis, a new feature our programmers recently added to our cutting-edge system. This function allows you to generate a report comparing the actual ratings of your buys to the original projections so…
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Specialty Item Tracking
We’re all about the details here at Media Link Software™. It was our goal upon initial development of our platform to produce an entirely comprehensive end product. The wide selection of specialty products available today can compliment other marketing efforts and be directly distributed to your target market. So, why is this advertising outlet continuously…
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Basic Formulas
As promised last month, here are the formulas for our Broadcast section of MLS. Please note; these formulas are a work in progress and we are more than willing to hear suggestions. Rating – Given by Nielson or Arbitron or Provided by User Share – Given by Nielson or Arbitron or Provided by User Gross…
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MLS Formulas – Finding Reach and Frequency
As professionals in the media industry, we’ve all been taught there is one inherent marketing truth when it comes to Reach and Frequency. That is, Reach times Frequency equals Gross Rating Points (GRP). Simple enough, right? So, if we are given two of those three elements, we can easily find the third. However, this is…
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Reach and Frequency, Bridging the Gap
MLS measurement formulas strive to achieve a balance of statistics and advertising methodology. Statistics are useful for describing advertising objectively. However, some basic comprehension of the process is necessary in accurately analyzing data (and greater knowledge validates a firm’s competitive advantage). Cost effectiveness and relevancy also are major concerns. To alleviate some of the investment…
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Reach and Frequency Calculations – Credit Where Credit is Due
Empirical analysis. Statistical logic. Algorithms. This is the language of Reach and Frequency formulas — a language spoken by our Director of Research and Development, Salil Kalghatgi. I want to take a moment to recognize his work, because Salil was instrumental in getting to the bottom of these formulas and helping us create a cutting-edge…
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