Posts by mlsadmin
Shifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
Read MoreAgency Discount Rates
Amongst Media Link Software’s® more recent updates was a remodeling of how the system handles agency commission/discount rates. Most media buyers that operate out of agencies are paid based upon the volume of the buys being placed rather than an hour fee. In turn, many vendors selling advertising space provide equivalent discounts to the agency.…
Read MoreSuper Bowl
Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…
Read MoreCustomer Service Is King
What sets Media Link Software® apart from the competition? Our customer service! What really matters most is how accurate is the information and what kind of service and support is provided. As a media buying agency, we created Media Link Software® with those core principles in mind. Our software was developed to be competitive in price and…
Read MoreMarketing Trends for 2018
With 2018 right around the corner, most marketers and their agencies have already begun considering the moves they will make to capture their audience’s attention. Polls of agencies within the industry show a strong and deliberate trend towards three major themes: Content Marketing, Big Data and Artificial Intelligence/ Machine learning. Staying on the cutting edge…
Read MoreInternship Experience: Tan
I have been a software developer intern for Media Link Software® (MLS) since the summer of 2017. The focus of my internship is working on the back-end to improve MLS features and efficiency. I am having a wonderful experience working with the Media Link Software® team. All the people in the office, from my supervisor…
Read MoreMulti-platform Reports
Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports. …
Read MoreMedia Link Software – An Intern’s Perspective (Gabe)
As quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…
Read MoreMedia Buying in the Digital Realm – Challenges Ahead
CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models. Facebook Facebook video ads can now be…
Read MoreIndustry News: Online Video Ads
We all know online ads are becoming more and more dominant year by year. This especially applies to online video ads! Industry experts expect the viewing of videos on fixed devices (desktop, TV, etc.) to rise by 2% in 2017 (averaging 18.6 minutes per day). Annually, the spend is expected to reach the $15 billion…
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