Equal Treatment for Media
There are several media buying software options out there, but what sets Media Link Software™ apart from the rest of the pack? Coming from a print and digital only background, I was used to seeing agencies track broadcast buys as well as radio and digital ads, but not print. There really didn’t seem to be […]
A Year of Updates in Review
We at Media Link Software™ are proud about our commitment to listening to the needs of our clients. This feedback allows us to make Media Link Software™ more customer-friendly and make sure it is up to the highest standards. We believe every little improvement makes a difference, so we wanted to look back at a […]
Total Audience Measurement
Nielsen has been the dominant entity measuring TV ratings for decades. These ratings have determined the rise and fall of programs and they have become a trusted guide for media buyers. Recent years raised the question of whether Nielsen ratings are still able to sufficiently measure the entire audience anymore. People cited the rise of […]
Media Link Software™ is celebrating its 5th anniversary!
Media Link Software™ was born out of a need – the need for a platform enabling buyers to professionally compare media across the board to develop sophisticated multi-media campaigns. Natalie Linville-Mass, a dedicated advertising professional, took on this challenge after experiencing plenty of frustration with established media buying software systems in the market. “As with […]
Meet our Programmers: Brad Sapp
We at Media Link Software would like to introduce you to the people making the magic happen: our software developers Brad, Mitch, Dylan, and Chris! This month, we will focus on Brad. Brad graduated from Trevecca Nazarene College, worked as a (Creative) Web Developer and Web Engineer, and has more than 6 years of experience […]
New Features
We are proud to announce the new features we’ve added to Media Link Software™ this month. We have added Gross Impressions in as a column for Broadcast avails, as well as in our orders and proposals. The next new feature is a bit of a magic act. You now have the ability to make columns […]
An Intern's Perspective
I came into my internship for Media Link Software ™ a timid and inexperienced college student. I did not want to ask too many questions because I felt it would look bad. I was wrong. I was blown away by the support and experience I gained in my short time with the company. I could […]
Importing Avails and Invoices
Interning at Media Link Software™ is a great experience. Most of what I am doing during my time here involves equations, numbers, and matching. I have been tasked with assisting in the research of importing affidavits directly into the Media Link Software™, so clients might save an immense amount of time. Manually submitting invoices and affidavits is […]
Media Link Software introduces its newest member
Welcome Marketing Assistant, Ben Wildner, to our Media Link Software team. Ben graduated from Drake University with a BSBA and double majors in Marketing with a concentration in Integrated Marketing Communications and a second major in Radio/TV Production. He originates from Muskego, Wisconsin, and is quickly becoming a part of the local sports scene as […]
Why have media buying software?
Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the media buyer. In this competitive market place having the ability to access data and make analyses quickly and efficiently can make a huge difference in the success of a marketing campaign. Developed by an agency […]