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Media Buying Software from MediaLink Software

Academy

Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.

We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.

Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.

Please reach out to us if you have any questions or comments; we are always happy to chat.

Tips and Tactics

Diversity of Media Buying

October 29, 2019

Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys.  So, in this blog, we would like to outline some of the basics about the different media buying philosophies. Programmatic Media Buying Programmatic advertising uses an element of automation to decide where to share advertising and make…

Digital Media Toolbox

Evaluating OTT

November 21, 2019

OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both linear television and short form…

Broadcast Toolbox

Embracing the Political Window

December 20, 2019

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be twice as much as in other parts of the Country. So, needless to say its impact on available ad inventory is a central theme…

Print/OOH Toolkit

Data Visualization in the Media Buying Industry

October 2, 2018

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and many questions. Visualizing Big Data…

ML Software News

Benefits of Software Licenses

February 25, 2019

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded within minutes and updated the…