What is a Universe and Why is it Important?
A Universe is an area of measurement of who you’re reaching within a media campaign. You want a Universe to cover the same area regardless of the type of media buy you’re utilizing in your overall campaign. It doesn’t matter whether you’re planning a buy for print, digital, or outdoor. “When you’re pulling together a…
Read MoreMedia Link Software Welcomes Maggie!
Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the way for her deep dive into the world of marketing and graphic design. Maggie’s creative talents and leadership skills…
Read MoreMedia Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array…
Read MorePublications Made Easy
The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands. How has print advertising changed? The rise of digital advertising has given agencies and brands more options, and it’s changed the…
Read MoreMedia Changes We Anticipate in 2025
The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term planning. We can never truly predict what the future will bring. Those of us of a certain age wouldn’t…
Read MoreWhat are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a module to tie in how an agency works. Agencies and media buyers utilize all forms of advertising, specialty items…
Read MoreOur Customer Suggestions Can Become Features
One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns.…
Read MoreTop Media Buying Trends For 2025
As we enter our last quarter of 2024, we have seen the media buying landscape experience technological advancements and changes in consumer behaviors this year alone. To maximize campaign efforts in 2025, here’s what businesses should do to adapt to this year’s effective advertising trends: 1. Programmatic Advertising Programmatic advertising has changed the way brands…
Read MoreCreating Custom Markets with Media Link Software®: A Guide for Media Buyers
Media buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn’t cut it in the constantly evolving landscape of media buying. This is why we created our custom markets feature!…
Read MoreReflecting Back on Media Link Software®
As we are approaching our 13-year anniversary, reflect back on the years at Media Link Software® with us. In 2011, Natalie Linville-Mass founded Media Link Software® out of necessity while running her advertising agency. After struggling with the limitations of existing media buying software, she teamed up with developers like Arthur Breur from FireSpike LLC…
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