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Media Buying Software from MediaLink Software

Welcome, Megan!

We are so happy to announce a new member of our Media Link Software Team! Please join us in welcoming Megan Cox! After moving back to the Quad Cities with a Bachelor’s in Marketing from the University of Iowa, Megan transitioned to a managerial role from Sephora to Enterprise Rent-A-Car, further enriching her professional experience.…

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The Return of Ad-Driven TV

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have…

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A Look Back On Our Anniversary

It’s been 12 years since Natalie Linville-Mass founded Media Link Software®. We’ve told the MLS story before, and it’s worth telling again. Media Link Software President, Natalie Linville-Mass, never intended to be a software developer. She was a veteran entrepreneur of a different kind. She ran a marketing agency and just wanted a media buying…

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Custom Markets

We occasionally write about the origin story of Media Link Software®, because the company was born of necessity. Media Link Software President, Natalie Linville-Mass, founded the company because she was running a marketing firm and the software she used couldn’t do what she needed, so she started her own software company. One of those features…

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TV Advertising Buys in Media Link Software

Media Link Software President Natalie Linville-Mass never intended to start a software company. She started Media Link Software because she ran an advertising agency and needed more flexibility in her media buys. The software she needed didn’t exist, so she invented it. It’s no surprise that one of the best features of the TV module…

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Streamline Your Cable Advertising Experience with Media Link Software®

The Cable Module

Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…

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Making a Print Buy with Media Link Software® and The Publication Module

Person reading a newspaper - The publication module with Media Link Software logo

Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift…

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But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®

Header Image: Microphone with radio waves, The Radio Module

The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…

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Annual Budgets in Media Link Software®

Man using abacus to calculate.

The advertising business may be a lot more creative than many businesses, but at the end of the day it’s still a business. Most of us didn’t get into advertising and marketing because of a love for numbers. If arithmetic was our first love, we’d have gone into accounting. But budgets are important to every…

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