Skip to content

Media Buying Software from MediaLink Software

Academy

Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.

We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.

Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.

Please reach out to us if you have any questions or comments; we are always happy to chat.

Tips and Tactics

Header Image: Microphone with radio waves, The Radio Module

But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®

March 8, 2023

The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also provide a high level of…

Digital Media Toolbox

Media Link Software Logo

The Return of Ad-Driven TV

November 22, 2023

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have ads on its service. After…

Broadcast Toolbox

Media Link Software Logo

The Return of Ad-Driven TV

November 22, 2023

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have ads on its service. After…

Print/OOH Toolkit

Person reading a newspaper - The publication module with Media Link Software logo

Making a Print Buy with Media Link Software® and The Publication Module

March 30, 2023

Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift to focus on more niche…

ML Software News

It’s Our Anniversary

September 22, 2022

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after a summer of work and…