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Media Buying Software from MediaLink Software

Academy

Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.

We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.

Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.

Please reach out to us if you have any questions or comments; we are always happy to chat.

Tips and Tactics

What’s New in OTT and Streaming?

August 29, 2022

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking to make up this lost…

Digital Media Toolbox

What’s New in OTT and Streaming?

August 29, 2022

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking to make up this lost…

Broadcast Toolbox

What’s New in OTT and Streaming?

August 29, 2022

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking to make up this lost…

Print/OOH Toolkit

Circulation and Readership

May 18, 2015

As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I’ve had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were “readership” and “circulation”. They originally seemed like they could be used interchangeably, but through my…

ML Software News

It’s Our Anniversary

September 22, 2022

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after a summer of work and…