Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.
We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.
Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.
Please reach out to us if you have any questions or comments; we are always happy to chat.
Digital Media Toolbox
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both linear television and short form…
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I’ve had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were “readership” and “circulation”. They originally seemed like they could be used interchangeably, but through my…
ML Software News
The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator! Grace Bradley-Leon, welcome to our team! Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start her first year at Augie and hasn’t left Rock Island, IL since. She is a recent Augustana College graduate with a major in communication…