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Cable, Custom Markets, Marketing Trends, Media Planning & Buying Tips, Online

Media Buying: Everyone Does It Differently

Adrian WillieMarch 25, 2025

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...

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What are Specialty Buys in Media Link Software®?

Adrian WillieDecember 30, 2024

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a...

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Make the Most of Outdoor Advertising

Josh BoelterJune 25, 2024

Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help....

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The Return of Ad-Driven TV

Adrian WillieNovember 22, 2023

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many...

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What’s New in OTT and Streaming?

Adrian WillieAugust 29, 2022

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...

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"I Voted" Stickers

Embracing the Political Window

Natalie Linville-MassDecember 20, 2019

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be...

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Evaluate by Reach/Frequency

Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.

Created By and For Media Buyers

Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.

Clear & Flexible Ordering

With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.

Low Pricing

Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.

Import Your Avails

With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.

Post Buy Analysis

Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.

Support

Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.

The Academy — Cable, Custom Markets, Marketing Trends, Media Planning & Buying Tips, Online

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

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Megan Cox

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

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Adrian Willie

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

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Adrian Willie
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

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Adrian Willie

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

Read More
Adrian Willie

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

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Adrian Willie

Join our newsletter to stay updated

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

Read More

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

Read More

Make the Most of Outdoor Advertising

Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time

Read More

The Return of Ad-Driven TV

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT

Read More

What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and

Read More
"I Voted" Stickers

Embracing the Political Window

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So,

Read More

What to Watch Out for in 2019

2018 has been a transformative year for media buyers and marketers, and 2019 will certainly not be different. Even though

Read More

Why have media buying software?

Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the

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Post Buy Analysis – to ensure you receive the ratings you deserve

Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to

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Media “Shopping”

Media buying is similar to online shopping: you only want to pay for what you have actually ordered. When you

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Media Link Software has been instrumental in optimizing our media planning and improving our control and campaign tracking. Our clients are impressed with the accurate results and the way we have been professionally delivering them."
Miguel EspinosaConexus Advertising Group
"Media Link Software made planning and organizing campaigns much easier when needing to see the whole picture. It is a great tool allowing us to easily create markets and import buys into the system to see the total delivery of our campaigns."
Brian DietrichCrane Communications
"Support, training, accessibility, and availability to learn Media Link Software was great."
Dawn BenoitBryson Law Firm
"Media Link Software gave me a professional way to show Cross-Platform plans to my clients with all the metrics that matter. They are always responsive to urgent questions and report needs. I highly recommend Media Link Software."
Lisa ObermeyerStratosphere Media Group
"I wanted a software that allows me to do reach and frequency easily across the whole buy. Media Link Software was one of the few who offered that capability."
Dawn BenoitBryson Law Firm

Features

  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers
  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers

Academy

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  • Media Planning and Buying Tips
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  • Cable
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