Post Buy Analysis – to ensure you receive the ratings you deserve
Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you can effectively measure the performance of your purchased schedule. Most station partners will agree to Post-Buys, as long as you give notification prior to negotiation.
To ensure you get what you have ordered, our media buying software’s Post-Buy report clearly outlines any Gross Rating Points (GRPs) owed to you by stations failing to reach at least 90 percent or better of the projected ratings in a buy. Post-Buy analysis not only holds stations accountable for delivering the estimated audience, but can also aid in the selection of a stronger media mix if certain outlets continue to underperform.
If you would like to find out more about Post-Buy reports and other features of our cutting edge media buying software, email us at firstname.lastname@example.org. We are look forward to hearing from you.