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Cable, Custom Markets, Marketing Trends, Media Planning & Buying Tips, Online

Media Buying: Everyone Does It Differently

Adrian WillieMarch 25, 2025

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...

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What’s New in OTT and Streaming?

Adrian WillieAugust 29, 2022

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...

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Take Back Your Time with MLS Formulas

Adrian WillieJuly 28, 2022

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one...

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Different Apps and Subscription Services

Evaluating OTT

Natalie Linville-MassNovember 21, 2019

OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long...

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How Do You Calculate Rating Points from Impressions?

Natalie Linville-MassMay 6, 2019

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each...

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Shifting Advertising Landscape Pushes Marketers to New Platforms

Natalie Linville-MassApril 29, 2019

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has...

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Evaluate by Reach/Frequency

Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.

Created By and For Media Buyers

Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.

Clear & Flexible Ordering

With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.

Low Pricing

Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.

Import Your Avails

With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.

Post Buy Analysis

Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.

Support

Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.

The Academy — Cable, Custom Markets, Marketing Trends, Media Planning & Buying Tips, Online

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

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Megan Cox

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

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Adrian Willie

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

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Adrian Willie
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

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Adrian Willie

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

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Adrian Willie

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

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Adrian Willie

Join our newsletter to stay updated

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

Read More

What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and

Read More

Take Back Your Time with MLS Formulas

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his

Read More
Different Apps and Subscription Services

Evaluating OTT

OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate

Read More

How Do You Calculate Rating Points from Impressions?

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross

Read More

Shifting Advertising Landscape Pushes Marketers to New Platforms

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is

Read More

The Twitter Effect

Organizing paid media campaigns requires time and attention to detail. We segment our target audience, carefully select appropriate platforms and

Read More

Shifting Advertising Landscape Pushes Marketers to New Platforms

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is

Read More

Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between

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Media Buying in the Digital Realm – Challenges Ahead

CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however,

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Media Link Software has been instrumental in optimizing our media planning and improving our control and campaign tracking. Our clients are impressed with the accurate results and the way we have been professionally delivering them."
Miguel EspinosaConexus Advertising Group
"Media Link Software made planning and organizing campaigns much easier when needing to see the whole picture. It is a great tool allowing us to easily create markets and import buys into the system to see the total delivery of our campaigns."
Brian DietrichCrane Communications
"Support, training, accessibility, and availability to learn Media Link Software was great."
Dawn BenoitBryson Law Firm
"Media Link Software gave me a professional way to show Cross-Platform plans to my clients with all the metrics that matter. They are always responsive to urgent questions and report needs. I highly recommend Media Link Software."
Lisa ObermeyerStratosphere Media Group
"I wanted a software that allows me to do reach and frequency easily across the whole buy. Media Link Software was one of the few who offered that capability."
Dawn BenoitBryson Law Firm

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  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers

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