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Software News

Media Link Software Welcomes Maggie!

Megan CoxApril 2, 2025

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the...

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Welcome, Grey!

Megan CoxJuly 9, 2024

Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College...

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It’s Our Anniversary

Adrian WillieSeptember 22, 2022

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a...

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Welcome Grace!!

Adrian WillieJune 11, 2021

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!  Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start...

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Software Licenses – and why they truly matter

Natalie Linville-MassJanuary 23, 2020

There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we at Media Link Software® are taking advantage of this customer-centric approach to providing services: 1. Reliability...

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Benefits of Software Licenses

Natalie Linville-MassFebruary 25, 2019

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the...

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Evaluate by Reach/Frequency

Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.

Created By and For Media Buyers

Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.

Clear & Flexible Ordering

With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.

Low Pricing

Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.

Import Your Avails

With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.

Post Buy Analysis

Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.

Support

Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.

The Academy — Software News

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

Read More
Megan Cox

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

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Adrian Willie

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

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Adrian Willie
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

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Adrian Willie

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

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Adrian Willie

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

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Adrian Willie

Join our newsletter to stay updated

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

Read More

Welcome, Grey!

Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is

Read More

It’s Our Anniversary

The New Year is often a time for many to reflect and commit to new goals in their lives and

Read More

Welcome Grace!!

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to

Read More
Circle Diagram Graphic

Software Licenses – and why they truly matter

There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we

Read More

Benefits of Software Licenses

We all remember going to a store and buying a CD with a specific management software. We installed it, learned

Read More

We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The

Read More

New Feature: Post-Buy Analysis

You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys.

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Google Map

Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital

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There’s a Fresh Face at Media Link Software®!

We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the

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Media Link Software has been instrumental in optimizing our media planning and improving our control and campaign tracking. Our clients are impressed with the accurate results and the way we have been professionally delivering them."
Miguel EspinosaConexus Advertising Group
"Media Link Software made planning and organizing campaigns much easier when needing to see the whole picture. It is a great tool allowing us to easily create markets and import buys into the system to see the total delivery of our campaigns."
Brian DietrichCrane Communications
"Support, training, accessibility, and availability to learn Media Link Software was great."
Dawn BenoitBryson Law Firm
"Media Link Software gave me a professional way to show Cross-Platform plans to my clients with all the metrics that matter. They are always responsive to urgent questions and report needs. I highly recommend Media Link Software."
Lisa ObermeyerStratosphere Media Group
"I wanted a software that allows me to do reach and frequency easily across the whole buy. Media Link Software was one of the few who offered that capability."
Dawn BenoitBryson Law Firm

Features

  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers
  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers

Academy

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