Posts by Maggie Stahl
CPM: The Great Equalizer in Media Buying
Let’s talk about something deceptively simple: CPM, or Cost Per Thousand. Despite the confusing abbreviation (where “M” stems from the Latin mille, meaning one thousand), CPM is one of the most widely used metrics in media buying, and for good reason. Media Costs on the Same Scale CPM tells you how much it costs to…
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