Skip to content

Media Buying Software from MediaLink Software

CALL NOW: (207) 212-5465

The Comparative Buyer's Advantage

Perspectives

Diversity of Media Buying

Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys.  So, in this blog, we would like to outline some of the basics about the different media buying philosophies. Programmatic Media Buying Programmatic advertising uses an element of automation to decide where…

Read More

How to Compare Advertising Across Different Types of Media

What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per…

Read More

How to Define Your Target Market

Without a properly defined target audience any attempt to effectively spend and evaluate an advertising budget becomes more of a guessing game than a strategy, which is why Media Link Software® is utilized by advertising professionals to get the most bang for the buck. The first questions you should be asking include; Who are my…

Read More

Shifting Advertising Landscape Pushes Marketers to New Platforms

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…

Read More

Benefits of Software Licenses

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…

Read More

Media Link Software – An Intern’s Perspective (Gabe)

As quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…

Read More

An Intern's Perspective

I came into my internship for Media Link Software ™ a timid and inexperienced college student. I did not want to ask too many questions because I felt it would look bad. I was wrong. I was blown away by the support and experience I gained in my short time with the company. I could…

Read More

An Intern’s Perspective

In the classic movie Good Will Hunting, Will was a kid with a genius level IQ and nothing could get by him. When discussing art on a park bench with his therapist, Michelangelo was brought up. Will would probably know everything about the artist; his artwork, political aspirations, relationship with the Pope, etc. Then his…

Read More