Uncategorized
Crafting Effective Data Visualizations in Presentations When digging through data takes up so much of your time, it’s easy for data visualization to be an afterthought. But it plays a significant role in establishing trust, proving your value, and keeping your clients happy. Thankfully, all tables within Media Link Software® (MLS) can be exported into…
Read MoreWhat is Cross Media Integration, and How Can it Help You?
Media Link Software was designed out of necessity, because company President, Natalie Linville-Mass, could not find the software to do what she needed to run her agency. Whether you are a large advertising firm or a small boutique, cross media integration is a feature to help you run your agency more effectively. Before Natalie founded…
Read MoreTechnology Keeps Moving, and So Does Media Link Software
A lot has changed since Media Link Software began as a fledgling startup in 2010. Back then, there was a duopoly in the media buying software business. Media Link Software began out of necessity, because neither of the big software companies catered to the boutique agency business. Now, there are several software options available, which…
Read MoreWelcome Josh!
The Media Link Software Team is thrilled to announce we have a new Content Specialist! Josh Boelter, welcome to our team! Josh Boelter is a writer, researcher and producer with experience in a variety of industries. Josh’s career has taken him from marketing communications at a Silicon Valley startup, to writing a weekly newspaper column,…
Read MoreWelcome Lauren!!
The Media Link Software Team is thrilled to announce we have a new Marketing Coordinator. Welcome to the team, Lauren! Lauren Alexis Wood is a graduate of the University of Iowa and Southern New Hampshire University. She comes to Media Link with an eclectic background spanning multiple industries. Having worked in healthcare, education and media…
Read MoreHappy 10-Year Anniversary to Media Link Software®
Necessity is the mother of invention. Media Link Software® founder and president Natalie Linville-Mass never intended to start a software company. She had enough on her plate running her own ad agency. Ultimately, it was her agency work that led her to the realization that she needed to start Media Link Software. At the time,…
Read MoreTransparency Rules
The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…
Read MoreSuper Bowl
Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…
Read MoreCustomer Service Is King
What sets Media Link Software® apart from the competition? Our customer service! What really matters most is how accurate is the information and what kind of service and support is provided. As a media buying agency, we created Media Link Software® with those core principles in mind. Our software was developed to be competitive in price and…
Read MoreMarketing Trends for 2018
With 2018 right around the corner, most marketers and their agencies have already begun considering the moves they will make to capture their audience’s attention. Polls of agencies within the industry show a strong and deliberate trend towards three major themes: Content Marketing, Big Data and Artificial Intelligence/ Machine learning. Staying on the cutting edge…
Read More