Media Buying Industry
The Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have…
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…
Read MoreEmbracing the Political Window
With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be twice as much as in other parts of the Country. So, needless to say its impact on available ad…
Read MoreWhat to Watch Out for in 2019
2018 has been a transformative year for media buyers and marketers, and 2019 will certainly not be different. Even though we cannot predict the future, we did collect a couple of our favorite articles to help you be prepared for what is likely to happen this year: CMO CMO focuses on the analytical side…
Read MoreWhy have media buying software?
Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the media buyer. In this competitive market place having the ability to access data and make analyses quickly and efficiently can make a huge difference in the success of a marketing campaign. Developed by an agency…
Read MorePost Buy Analysis – to ensure you receive the ratings you deserve
Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you…
Read MoreMedia “Shopping”
Media buying is similar to online shopping: you only want to pay for what you have actually ordered. When you shop online, you probably will not pay for items shipped in the wrong size, the wrong color, or delayed items. The same applies to media buying. Why pay for spots that ran in the wrong…
Read MoreWhy Use Media Buying Software?
Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…
Read MoreUnderstanding a Software
By: Zack Wheeler Sometimes it can be scary trying to learn something new. On the first day I started my internship with Media Link, they said they created their own software that they work with every day. I was a little nervous. I am a marketing major, not a computer science major, and sometimes learning…
Read MoreMake Goods and Media Buying
Make Goods can be stressful things, but Media Link Software™ helps facilitate the process for media buyers. Creating a Make Good or credit request in our software is similar to creating an order, but EASIER. A few simple clicks is all it takes and your missed spot report is ready to go. Media Link Software™…
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