Media Buying Industry
What can media-buying software do for you?
Media buying is not easy. At Media Link Software®, we understand media buys and media buyers’ needs. That’s because our software is developed by an agency, for agencies.
Read MoreWhat makes for a Good Relationship Between Advertising Vendors and Media Planners?
Right off, we want to say what this blog is not. We are not discussing how to be a good Media Account Executive and we are also not talking about how to be a good Media Planner. Rather, we are discussing what helps to make a partnership between these two groups more productive. We are…
Read MoreIs Advertising During Live Programming Really All That Much Better?
A known rule of thumb even outside of the media buying profession is that live programming is the best place to advertise. This month we evaluate this thought. Live programming can be sports, reality TV (even pre-recorded programs in some situations) and news. These types of programs tend to outperform other content happening at the…
Read MoreHow Do Advertisers Calculate Reach and Frequency?
Having an intuitive understanding of the basic relationship between impressions, reach and frequency is crucial for understanding more refined advertising metrics. Media Planners are always looking to find the right balance of reach and frequency given their budget and situation. For example, a commodity with a low barrier to entry may value frequency more highly,…
Read MoreAdvertising with Charities and Non-Profits: Worth the Effort!
Media Link Software® analyzes full media plans to maximize the impact of advertising funds. We make a point of maintaining our modules for Print and Out-of-Home/Outdoor, in addition to those for TV/Radio and Digital. One subcategory of advertising which sometimes get overlooked is advertising through local non-profits. So, this month’s blog will address whether those…
Read MoreHow Do You Quantify the Quality of Different Advertising Experiences?
This month, we want to focus on how to evaluate the quality of different impressions.
Read MoreBroadcast Traffic Management
Our blogs often focus on different methods of analysis. However, media planning is not just about the analysis and choosing the best packages, it is also about efficient project management! Let us consider what is happening behind the scenes with the vendors. The account manager and primary contact will provide the advertiser with specific instructions…
Read MoreEvaluating Digital Remarketing and Retargeting
Even though the terms retargeting and remarketing are often used interchangeably they have distinct meanings. When employing retargeting as a tactic the advertiser captures individuals who already interacted with an organization either online or offline. More than 2/3 of online purchases are abandoned in the cart and even more people consider a purchase without getting…
Read MoreWhy Outdoor Advertising Matters
When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis. One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…
Read MoreHow to Explain Complex Digital Advertising to Novices
Today’s topic is how do you balance a valuable analysis and transparency with simplicity and time management?
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