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Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

Media Link Software® analyzes full media plans to maximize the impact of advertising funds. We make a point of maintaining our modules for Print and Out-of-Home/Outdoor, in addition to those for TV/Radio and Digital. One subcategory of advertising which sometimes get overlooked is advertising through local non-profits.  So, this month’s blog will address whether those…

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Our blogs often focus on different methods of analysis.  However, media planning is not just about the analysis and choosing the best packages, it is also about efficient project management! Let us consider what is happening behind the scenes with the vendors. The account manager and primary contact will provide the advertiser with specific instructions…

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Even though the terms retargeting and remarketing are often used interchangeably they have distinct meanings. When employing retargeting as a tactic the advertiser captures individuals who already interacted with an organization either online or offline. More than 2/3 of online purchases are abandoned in the cart and even more people consider a purchase without getting…

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When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis.  One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…

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Recent conversations address the role of terrestrial radio as part of a multi-media campaign. Our own research points to a reduction of radio budgets throughout the last few years, so we would like to highlight some undervalued benefits of advertising through terrestrial radio. Everyone can use terrestrial radio for free. Cars are already equipped with…

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The punditry has been proclaiming the demise of the print medium for almost a full generation now. It’s still here in a myriad of forms, though, and remains its relevance as a material source of news and entertainment. We at Media Link Software® made sure media planners can effectively incorporate publication components in their marketing…

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There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we at Media Link Software® are taking advantage of this customer-centric approach to providing services: 1. Reliability Licensed software come with automated updates and patches. There is no need to constantly check for new versions and…

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With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be twice as much as in other parts of the Country. So, needless to say its impact on available ad…

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