Media Buying Industry
Shifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
Read MoreSuper Bowl
Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…
Read MoreMarketing Trends for 2018
With 2018 right around the corner, most marketers and their agencies have already begun considering the moves they will make to capture their audience’s attention. Polls of agencies within the industry show a strong and deliberate trend towards three major themes: Content Marketing, Big Data and Artificial Intelligence/ Machine learning. Staying on the cutting edge…
Read MoreInternship Experience: Tan
I have been a software developer intern for Media Link Software® (MLS) since the summer of 2017. The focus of my internship is working on the back-end to improve MLS features and efficiency. I am having a wonderful experience working with the Media Link Software® team. All the people in the office, from my supervisor…
Read MoreMulti-platform Reports
Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports. …
Read MoreMedia Buying in the Digital Realm – Challenges Ahead
CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models. Facebook Facebook video ads can now be…
Read MoreIndustry News: Online Video Ads
We all know online ads are becoming more and more dominant year by year. This especially applies to online video ads! Industry experts expect the viewing of videos on fixed devices (desktop, TV, etc.) to rise by 2% in 2017 (averaging 18.6 minutes per day). Annually, the spend is expected to reach the $15 billion…
Read MoreTransparency and Documentation
Transparency and documentation in the advertising and communications industry has never been as important as today. Many campaigns start with an organization and its advertising agency defining a budget and media mix. The agency then contacts vendors, negotiates pricing and other terms, and presents proposals to the client. The outcomes of this process are the…
Read MoreEmbrace the Unforeseeable
There is no doubt a vast majority of media buyers must like the rush and volatility of the media world. It is a constant challenge reminding us to always stay up to date with recent developments and to critically observe them. This doesn’t only apply to the digital realm as so many claim; there is…
Read MoreImporting Affidavits
Being able to verify ordered spots ran correctly is a vital element for media buyers. About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…
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