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Media Buying Software from MediaLink Software

It’s Our Anniversary

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…

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Welcome Grace!!

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!  Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start her first year at Augie and hasn’t left Rock Island, IL since. She is a recent Augustana College graduate…

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Software Licenses – and why they truly matter

There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we at Media Link Software® are taking advantage of this customer-centric approach to providing services: 1. Reliability Licensed software come with automated updates and patches. There is no need to constantly check for new versions and…

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Benefits of Software Licenses

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…

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We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

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New Feature: Post-Buy Analysis

You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…

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There’s a Fresh Face at Media Link Software®!

We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…

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An Intern’s Perspective (Blake)

Working with Media Link Software® (MLS) made everything much easier than I was thinking it would have to be.  It became so easy to create anything from TV avails to advertising proposals.  A lot of work has gone into getting the Software to work properly and without all that work organizing campaigns would take much…

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New Features – May 2018

Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods to live updates of orders, we are proud to have created some real game changers! In the world of…

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Agency Discount Rates

Amongst Media Link Software’s® more recent updates was a remodeling of how the system handles agency commission/discount rates. Most media buyers that operate out of agencies are paid based upon the volume of the buys being placed rather than an hour fee. In turn, many vendors selling advertising space provide equivalent discounts to the agency.…

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