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The Comparative Buyer's Advantage

Archive for October 2019

How to Compare Advertising Across Different Types of Media

What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per…

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