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Media Buying Software from MediaLink Software

Academy

Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.

We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.

Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.

Please reach out to us if you have any questions or comments; we are always happy to chat.

Tips and Tactics

Diversity of Media Buying

October 29, 2019

Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys.  So, in this blog, we would like to outline some of the basics about the different media buying philosophies. Programmatic Media Buying Programmatic advertising uses an element of automation to decide where to share advertising and make…

Digital Media Toolbox

Online Improvements

July 18, 2014

Building an online campaign within Media Link Software has recently undergone some changes and improvements to help you, as a media buyer, best evaluate your options. Online is a continually changing field and Media Link Software is continually evaluating their system. As a media buyer, having more statistics than less is a good thing and our software calculates GRPs, CPM,…

Broadcast Toolbox

Embracing the Political Window

December 20, 2019

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be twice as much as in other parts of the Country. So, needless to say its impact on available ad inventory is a central theme…

Print/OOH Toolkit

Data Visualization in the Media Buying Industry

October 2, 2018

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and many questions. Visualizing Big Data…

ML Software News

Welcome Grace!!

June 11, 2021

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!  Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start her first year at Augie and hasn’t left Rock Island, IL since. She is a recent Augustana College graduate with a major in communication…