What are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a module to tie in how an agency works. Agencies and media buyers utilize all forms of advertising, specialty items…
Read MoreOur Customer Suggestions Can Become Features
One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns.…
Read MoreTop Media Buying Trends For 2025
As we enter our last quarter of 2024, we have seen the media buying landscape experience technological advancements and changes in consumer behaviors this year alone. To maximize campaign efforts in 2025, here’s what businesses should do to adapt to this year’s effective advertising trends: 1. Programmatic Advertising Programmatic advertising has changed the way brands…
Read MoreCreating Custom Markets with Media Link Software®: A Guide for Media Buyers
Media buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn’t cut it in the constantly evolving landscape of media buying. This is why we created our custom markets feature!…
Read MoreReflecting Back on Media Link Software®
As we are approaching our 13-year anniversary, reflect back on the years at Media Link Software® with us. In 2011, Natalie Linville-Mass founded Media Link Software® out of necessity while running her advertising agency. After struggling with the limitations of existing media buying software, she teamed up with developers like Arthur Breur from FireSpike LLC…
Read MoreWelcome, Grey!
Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and…
Read MoreMake the Most of Outdoor Advertising
Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help. The truth is outdoor advertising is an effective method throughout the year, not just in warmer months. The most…
Read MoreAgency Software Created by an Actual Agency
As agency professionals, we know one of the first questions we often ask clients is “What makes your product or service different than your competitors?” For Media Link Software®, this answer is the very core of our product. Media Link Software is a media buying platform created FOR agency professionals, BY agency professionals. Media Link…
Read MoreStreamline Your Digital Buys with Media Link Software®
We understand media buying requires precision, efficiency, and seamless integration across various platforms. Media Link Software ® is changing the game in the digital landscape, offering a digital module to help media buyers plan, execute, and analyze their digital buys. With these different digital functionalities, our software provides media professionals with an easy way to…
Read MoreMaximizing Success: A Glowing Testimonial from One of Our Customers
In the fast-paced world of media buying, having a reliable tool and extended resources is essential for maximizing successful marketing campaigns. Lisa O., a lead strategist at her agency, shares her experience, validating the support Media Link Software® provides to professionals in the field. Lisa’s testimonial highlights two important qualities of Media Link Software®: their…
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