Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns. At the time, there wasn’t such a software product on the market. 

So, when we make updates and improvements to Media Link Software®, those changes often come from new workflows within our own agency and from our customers. We are in regular communication with our customers and seek their input on how they use the software. Every agency does media planning and buying differently, which is why our software has been designed to be customizable. And those differences in how agencies work can spark ideas for new features.

“So many of our updates come from the feedback we receive from our customers. This includes adding cost centers for agencies out of different offices, to agency pricing for those who charge something different than the standard 15% fee to adding a Map in our Outdoor module.” says Natalie Linville-Mass. “We’re always open to hearing new ideas from our customers, because their success is our success.”

Of course, not every new idea can be implemented. Software development takes time and money. Sometimes a solution can be found in a new way of using the software, because our software is flexible. This is why we encourage communication from our customer base. We learn from them as we continue to build new features.