Posts Tagged ‘CPM’
Advertising with Charities and Non-Profits: Worth the Effort!
Media Link Software® analyzes full media plans to maximize the impact of advertising funds. We make a point of maintaining our modules for Print and Out-of-Home/Outdoor, in addition to those for TV/Radio and Digital. One subcategory of advertising which sometimes get overlooked is advertising through local non-profits. So, this month’s blog will address whether those…
Read MoreHow Do You Quantify the Quality of Different Advertising Experiences?
This month, we want to focus on how to evaluate the quality of different impressions.
Read MoreWhy Outdoor Advertising Matters
When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis. One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…
Read MoreHow Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…
Read More3 Reasons to Use CPM When Buying Ad Space
CPM, or cost-per-thousand, is the price you pay for 1,000 impressions on a given platform. M is the Roman numeral for 1,000. CPM is one of the most common ways of buying media digitally, but it can also be used to buy from other channels or compare the cost of a campaign on an equal…
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