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Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis.  One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…

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Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…

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CPM, or cost-per-thousand, is the price you pay for 1,000 impressions on a given platform. M is the Roman numeral for 1,000. CPM is one of the most common ways of buying media digitally, but it can also be used to buy from other channels or compare the cost of a campaign on an equal…

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