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Posts Tagged ‘Transparency’

Client Retention Through Transparency

A primary concern for agencies is to improve their client retention rates. For project based agencies (as opposed to retainer based agencies), 30% to 50% turnover rates are fairly common. A major challenge for agencies is that many clients are not aware of the many hours invested in the campaigns. You still want them to…

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Transparency Rules

The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…

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