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Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

A known rule of thumb even outside of the media buying profession is that live programming is the best place to advertise. This month we evaluate this thought. Live programming can be sports, reality TV (even pre-recorded programs in some situations) and news. These types of programs tend to outperform other content happening at the…

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Our blogs often focus on different methods of analysis.  However, media planning is not just about the analysis and choosing the best packages, it is also about efficient project management! Let us consider what is happening behind the scenes with the vendors. The account manager and primary contact will provide the advertiser with specific instructions…

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What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per…

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