The Importance of Using the Right Tools for the Job

Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools. 

Of course, expertise in the job is what counts the most. A great carpenter could build a better cabinet with a pocket knife and glue than most of us could build with all the tools in Norm Abram’s New Yankee Workshop at our disposal. Yet you’ll find that great carpenters don’t just rely on a pocket knife and a tube of glue. They acquire a variety of the best tools available to do their jobs better, with more precision, and to make their jobs easier. It’s the same for those of us in advertising.

Media Link Software was created because there was a shortage of the right tools available in the ad buying software market 11 years ago. There are now more tools to choose from, and that’s great for our business. And within our software, there are a number of tools that were created to make your job easier, more productive, and more precise. 

You can use Media Link Software’s built-in tools to plan across all media, from print, to social media, to TV, without having to jump between different platforms or software packages. You can customize those tools to best serve you and your agency in the market you work in. A boutique in Oklahoma will have  different needs than a national agency based in NYC. Media Link Software recognizes that and makes it easy for you to customize your toolset just as a carpenter will customize the tools they bring to a cabinet-making job versus a home-framing job. Our analysis tools provide insight that will wow your clients with every buy, and use our flexible reporting tools to show your clients the information they most care about.

Perhaps best of all, once you learn to use the tools, you’ll save time. And as you’re getting to know the tools, you will have free, unlimited one-on-one training and support with an agency buyer who uses the system every day. The right tools for the job make all the difference.

The Importance of Using the Right Tools for the Job

Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools. 

Of course, expertise in the job is what counts the most. A great carpenter could build a better cabinet with a pocket knife and glue than most of us could build with all the tools in Norm Abram’s New Yankee Workshop at our disposal. Yet you’ll find that great carpenters don’t just rely on a pocket knife and a tube of glue. They acquire a variety of the best tools available to do their jobs better, with more precision, and to make their jobs easier. It’s the same for those of us in advertising.

Media Link Software was created because there was a shortage of the right tools available in the ad buying software market 11 years ago. There are now more tools to choose from, and that’s great for our business. And within our software, there are a number of tools that were created to make your job easier, more productive, and more precise. 

You can use Media Link Software’s built-in tools to plan across all media, from print, to social media, to TV, without having to jump between different platforms or software packages. You can customize those tools to best serve you and your agency in the market you work in. A boutique in Oklahoma will have  different needs than a national agency based in NYC. Media Link Software recognizes that and makes it easy for you to customize your toolset just as a carpenter will customize the tools they bring to a cabinet-making job versus a home-framing job. Our analysis tools provide insight that will wow your clients with every buy, and use our flexible reporting tools to show your clients the information they most care about.

Perhaps best of all, once you learn to use the tools, you’ll save time. And as you’re getting to know the tools, you will have free, unlimited one-on-one training and support with an agency buyer who uses the system every day. The right tools for the job make all the difference.