There are a lot of components to doing an advertising buy, which is why we need media buying software in the first place. One of those components is market research. Media professionals can benefit from using market research that’s been done by others, and that can certainly save time and energy. However, for many professionals, the best results come from creating your own markets with your own market research.
As Epom reports, conducting market research is one of the first and most important facets of a media buy. This helps you better understand the target audience for your campaign, and allows you to make more informed marketing goals and budgets.
Every community is different, and every business within a given community has its own needs and target demographics. Media Link Software allows you to create markets that use your own research and demographic data instead of relying on external estimates. You can still use external estimates, of course, but when you’ve done the hard work of compiling your own research, you want to include that data when you’re planning your media buys.
Media Link Software was created by media professionals for media professionals. Flexibility is essential to our business, and creating markets gives you a competitive advantage by allowing you to pinpoint the most effective strategy for any market.
If you haven’t given this feature a try, it’s worth scheduling a one-on-one demo to better understand features like creating markets and how they can help you.