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Media Buying Software from MediaLink Software

Why Use Media Buying Software?

By mlsadmin | February 29, 2012

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following:

  • Maximize marketing dollars with strategic media buying software.
  • Store vital information and enjoy peace of mind utilizing a secure web-based server.
  • Negotiate smarter buys using the latest industry formulas for reach and frequency.
  • Sort Nielsen and Arbitron subscription ratings data for more accurate projections.
  • Save time and resources required to process orders.
  • Gain more effective campaigns and happier clients from the data-driven decisions you can make with this product.

Buying by Gut

  •  You’re prone to missing great opportunities beyond the ‘usual suspects.’ This usually results in too much money into certain programs and compromising your frequency. Media Link Software™ removes the guesswork and sorts programs based on their actual performance in your target demographics.
  • It’s highly subjective and it will be influenced by the media consumption habits of the buyer. Media Link Software™ lets the numbers do the talking, sometimes highlighting programs or day parts you may not have considered
  • Media buyers who buy by gut are apt to be overly optimistic about the programs they recommend for a client. Media Link’s process scrutinizes the performance of each program, letting each program stand on the merits of its ability to deliver an audience.

Buying by Hand

  • This process requires cumbersome workarounds and labor-intensive manual tasks. Many of these tasks are avoided with a comprehensive media buying tool like Media Link Software™.
  • It’s extremely challenging to account for the changing media landscape. With Media Link Software™, you know how programs are trending BEFORE you buy.
  • This process requires buyers to re-enter population, circulation and vendor data with each and every buy. Media Link Software™ automatically remembers the details and keeps you from re-inventing the wheel with each buy.
  • This process contains a significant opportunity for human error. Media Link Software™ reduces the likelihood of costly and embarrassing errors impairing the effectiveness of your advertising.

Please email us at webinars@medialinksoftware.com to see a demonstration of how our software works.

You can also submit the form located on our “Contact Us” page http://www.medialinksoftware.com/contact-us/.  A Media Link Software™ representative will contact you shortly to schedule your webinar.

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