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Posts Tagged ‘Media Buying Software’

3 Reasons to Use CPM When Buying Ad Space

CPM, or cost-per-thousand, is the price you pay for 1,000 impressions on a given platform. M is the Roman numeral for 1,000. CPM is one of the most common ways of buying media digitally, but it can also be used to buy from other channels or compare the cost of a campaign on an equal…

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Benefits of Software Licenses

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…

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We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

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Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…

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New Features – May 2018

Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods to live updates of orders, we are proud to have created some real game changers! In the world of…

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Customer Service Is King

What sets Media Link Software® apart from the competition?  Our customer service!  What really matters most is how accurate is the information and what kind of service and support is provided.  As a media buying agency, we created Media Link Software® with those core principles in mind.  Our software was developed to be competitive in price and…

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Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports.  …

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Transparency and Documentation

Transparency and documentation in the advertising and communications industry has never been as important as today. Many campaigns start with an organization and its advertising agency defining a budget and media mix. The agency then contacts vendors, negotiates pricing and other terms, and presents proposals to the client. The outcomes of this process are the…

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Importing Affidavits

Being able to verify ordered spots ran correctly is a vital element for media buyers.  About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…

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Equal Treatment for Media

There are several media buying software options out there, but what sets Media Link Software™ apart from the rest of the pack? Coming from a print and digital only background, I was used to seeing agencies track broadcast buys as well as radio and digital ads, but not print.   There really didn’t seem to be…

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