Media Buying Software from MediaLink Software

CALL NOW: (207) 212-5465

The Comparative Buyer's Advantage

Archive for January 2012

Outdoor Advertising Measurement: An introduction in impression based metrics

Every billboard in America has a unique ID tag identifying the daily popularity of billboards through road counts from various government transportation departments.Daily Effective Counts (DEC’s) help tailor the government measures for advertising models. For instance, road counts count the number of cars travelling in all directions; however,outdoor advertisements only create impressions on those who…

Read More