Skip to content

Media Buying Software from MediaLink Software

Streamline Your Cable Advertising Experience with Media Link Software®

Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…

Read More

Making a Print Buy with Media Link Software® and The Publication Module

Person reading a newspaper - The publication module with Media Link Software logo

Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift…

Read More

But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®

Header Image: Microphone with radio waves, The Radio Module

The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…

Read More

Benefits of Software Licenses

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…

Read More

We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

Read More

New Feature: Post-Buy Analysis

You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…

Read More

Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…

Read More

There’s a Fresh Face at Media Link Software®!

We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…

Read More

New Features – May 2018

Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods to live updates of orders, we are proud to have created some real game changers! In the world of…

Read More