Media Buying Software from MediaLink Software

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Posts Tagged ‘Media Link Software®’

We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

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New Feature: Post-Buy Analysis

You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…

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Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…

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There’s a Fresh Face at Media Link Software®!

We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…

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New Features – May 2018

Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods to live updates of orders, we are proud to have created some real game changers! In the world of…

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Agency Discount Rates

Amongst Media Link Software’s® more recent updates was a remodeling of how the system handles agency commission/discount rates. Most media buyers that operate out of agencies are paid based upon the volume of the buys being placed rather than an hour fee. In turn, many vendors selling advertising space provide equivalent discounts to the agency.…

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Super Bowl

Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…

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Customer Service Is King

What sets Media Link Software® apart from the competition?  Our customer service!  What really matters most is how accurate is the information and what kind of service and support is provided.  As a media buying agency, we created Media Link Software® with those core principles in mind.  Our software was developed to be competitive in price and…

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Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports.  …

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Media Link Software – An Intern’s Perspective (Gabe)

As quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…

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