Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands. 

How has print advertising changed?

The rise of digital advertising has given agencies and brands more options, and it’s changed the way agencies work in print as well. Print publications tend to be more niche than they were in previous decades. This works well for advertising because it allows agencies to more easily reach specific demographics and audiences.

What is the longevity of print publications

Print advertising tends to have more longevity than digital. The pace of technological change means ad cycles in digital are shorter than ever. Publications sit on shelves or desktops for a longer period of time and are even kept for reference, which allows print ads to endure for a longer shelf life.

Making the most of publications in Media Link Software®

The Publication Module guides you through your media buy to make it just as easy as our other modules. Media Link Software® modules allow you to reuse input from components, which means you only have to enter most pieces of information once. The software remembers the component you used for your last campaign and hangs onto it to use in your next publication buy. You don’t need to refer back to previous pricing, sizing, or color information. The module keeps track, so you can reuse that information, yet make adjustments as needed.

Media Link Software® will also auto-calculate individual and overall CPM, reach, frequency, and more. Then line all this information up in an easy way for you to analyze all your options at once. This comparison allows you to take the guesswork out of the buying process and make the best publication buys for your customers or your business.

If you need to combine print and digital, the software makes it easy to run a cross media campaign as well. This cross integration gives you the power and flexibility to fine-tune your campaigns across multiple platforms.

We’re here to help when you need us

Media Link Software® was designed by an agency for agencies. We work in the software every day. If you would like a free one-on-one demo, get in touch and we’ll demonstrate how to make the software work best for you.