Creating Custom Markets with Media Link Software®: A Guide for Media Buyers
Media buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn’t cut it in the constantly evolving landscape of media buying. This is why we created our custom markets feature!
Creating Your Ideal Market
Imagine you have a new client in Des Moines, Iowa looking to launch a targeted media campaign. The flexibility of Media Link Software® allows you to create a custom market specific to your client's needs. If the goal is to reach only Des Moines and its suburbs, you can easily define your market to include Polk County and nearby areas. Need to extend your reach to Sioux City or Iowa City? No problem - just add Woodbury County and Johnson County to your custom market.
This customization ensures your campaigns are effectively targeting your intended audience and saves you time! Once you define a custom market, it’s saved for future use. So, when your next client comes with similar needs, you’ll have a market already in place, and ready to go.
Simplified for Efficiency
One of the advantages of Media Link Software® is its ability to simplify the campaign-building process. You can build, store, and use an unlimited number of custom markets, all driven by data from sources like the U.S. Census Bureau. By entering demographic data into our market calculator, you create target markets effortlessly.
Our software is designed to be intuitive, eliminating the need for costly subscriptions to rating services. Instead, you can use available public data to inform your media strategies. Whether you’re working with vast or specific geographic regions, Media Link Software® can adapt to your needs.
Enhancing Your Media Strategy
Custom markets are more than just a feature, they’re an essential tool for optimizing your media strategies. With this tool, you can narrow in on specific demographics and locations, leading to more effective ad buys and better return on investment. Plus, our software is easy to use and has integration capabilities to optimize your workflow processes allowing you to focus on what truly matters: creating successful campaigns for your clients.
Ready to see how custom markets can transform your media buying process? Contact us at webinars@medialinksoftware.com to schedule a free demonstration.