Importing Avails in the MLS media buying system
Previously on the Media Link Software media buying system, users manually added avails from broadcast reps individually. Manually adding avails is tedious and there’s a greater chance for error. We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step. We have…
Read MoreSecurity Safeguards in Media Link Software ad buying software
Media Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider…
Read MoreAdvertising trends of 2013
Here’s a brief look at some advertising trends garnering attention this year. Native advertising Difficult to define, this term seems to most often be a new, fancy way to describe an advertorial. In the Harvard Business Review article digital marketing expert Mitch Joel says: “I define native advertising as an ad format that must be…
Read MoreExplaining the Cross Media Report
According to businessdictionary.com, a report is a document containing information organized in a narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis. Reports may refer to specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. At Media Link Software, we…
Read MoreMay 2013: ad placement software pricing
We set up our pricing to reward you for working with us and to make sure we fit in with your budget for years to come, no matter what your size. Here are a few of the steps we’ve taken: As one of the newer entries into the media buying software field, we are working…
Read MoreMedia Link Software Introduces a new Account Manager
We are proud to announce the addition of Laura Van Barg to our staff. Van Barg has over a decade of marketing experience and has previously worked in marketing for Media Link, Inc., Simon Properties Group, American Bank and Trust, Lujack’s Northpark Auto Plaza, as well as Living Lands & Waters. She graduated from Augustana…
Read MoreMedia Buying
Media buying can be an extremely complicated task; especially when you’re doing everything by hand and creating excel spreadsheets to keep track of information. The chance of human error is significantly high and it’s not as efficient or beneficial as a media buying system. There are several systems out on the market to ensure…
Read MoreEssential Learning with Media Link Software™
This month we’re shining light on Augustana College, which is a private liberal arts college located near the Mississippi River in Rock Island, Illinois. In 2012, Media Link Software™ donated a license to the college to help their marketing students learn more about how a media buy is put together and evaluated. “We average about…
Read MoreMonthly Reports added to MLS ad placement software
Looking through our Blogs in 2012, it looks like we’ve introduced a new feature or function to our ad placement software each month. In the year ahead, we’re going to continue this momentum. This last month, we’ve introduced a new Monthly Totals report into our ad placement software. With this new feature you are capable…
Read MoreMedia Link Software Introduces It's Newest Addition
I’m Alexis Nimmers the new Account Manager here at Media Link Software. I’ve actually been working with this company the past four months as an intern and have been promoted into this position. I’m a recent graduate of Lincoln University in Jefferson City, MO with a degree in Journalism. I was actively involved with…
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