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Print/OOH Toolkit, Software News

Google Map

Data Visualization in the Media Buying Industry

Natalie Linville-MassOctober 2, 2018

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to...

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Multi-platform Reports

Natalie Linville-MassOctober 20, 2017

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in...

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Circulation and Readership

Natalie Linville-MassMay 18, 2015

As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I’ve had is the different vernacular used by media buyers and those selling media....

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Custom Markets

Natalie Linville-MassJanuary 16, 2015

Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming...

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Evaluate by Reach/Frequency

Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.

Created By and For Media Buyers

Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.

Clear & Flexible Ordering

With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.

Low Pricing

Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.

Import Your Avails

With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.

Post Buy Analysis

Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.

Support

Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.

The Academy — Print/OOH Toolkit, Software News

Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate

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Megan Cox

Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space

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Adrian Willie

Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked,

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Adrian Willie
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

Media Changes We Anticipate in 2025

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating

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Adrian Willie

What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module.

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Adrian Willie

Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of

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Adrian Willie

Join our newsletter to stay updated

Google Map

Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital

Read More

Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between

Read More

Circulation and Readership

As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the

Read More

Custom Markets

Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag.

Read More

Social Media Posts

This is a gallery to showcase images from your recent social posts

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Media Link Software has been instrumental in optimizing our media planning and improving our control and campaign tracking. Our clients are impressed with the accurate results and the way we have been professionally delivering them."
Miguel EspinosaConexus Advertising Group
"Media Link Software made planning and organizing campaigns much easier when needing to see the whole picture. It is a great tool allowing us to easily create markets and import buys into the system to see the total delivery of our campaigns."
Brian DietrichCrane Communications
"Support, training, accessibility, and availability to learn Media Link Software was great."
Dawn BenoitBryson Law Firm
"Media Link Software gave me a professional way to show Cross-Platform plans to my clients with all the metrics that matter. They are always responsive to urgent questions and report needs. I highly recommend Media Link Software."
Lisa ObermeyerStratosphere Media Group
"I wanted a software that allows me to do reach and frequency easily across the whole buy. Media Link Software was one of the few who offered that capability."
Dawn BenoitBryson Law Firm

Features

  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers
  • The Comparative Buyer’s Advantage
  • The Integrated Buying Process
  • Advantages for In-House Buyers

Academy

  • Marketing Trends
  • Media Planning and Buying Tips
  • TV
  • Cable
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  • Specialty
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