Creating Custom Markets
Media buyers who subscribe to ratings services like Nielsen and Arbitron know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such an expenditure, although they recognize the importance of being able to effectively measure consumer viewing behavior, trends and demographics to keep up with the changing media landscape.
Media Link Software™ helps those who subscribe to limited markets or can’t afford the luxury of ratings services easily produce custom markets using data from the U.S. Census Bureau. As an added feature, our platform also allows you to list separate zones and household numbers for each custom market you build.
We felt it necessary to streamline the campaign-building process for all media buyers, regardless of subscription status. There is no limit to the number of customized markets you can build, store and use within our ad buying platform. Just plug in the requested demographic information into our Market Calculator and watch your markets form instantly and seamlessly.
Please email us at firstname.lastname@example.org to see a demonstration of how our software works.
You can also submit the form located on our “Contact Us” page http://www.medialinksoftware.com/contact-us/. A Media Link Software™ representative will contact you shortly to schedule your webinar