Nielsen Holdings acquires Arbitron

At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron.  Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day.  In a press release on Nielsen Audio’s website, Nielsen Chief Executive Officer David Calhoun. “Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer’s day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on.”

Your agency doesn’t have to be a Nielsen subscriber to use Media Link Software.  We have an import tool that allows you to upload avails as Excel files from your TV or Radio representatives.

Read more about the acquisition at http://www.nytimes.com/2013/10/01/business/media/nielsen-completes-1-26-billion-purchase-of-arbitron.html?_r=1&