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Posts Tagged ‘Marketing Trends and Industry’

How to Define Your Target Market

Without a properly defined target audience any attempt to effectively spend and evaluate an advertising budget becomes more of a guessing game than a strategy, which is why Media Link Software® is utilized by advertising professionals to get the most bang for the buck. The first questions you should be asking include; Who are my…

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How Do You Calculate Rating Points from Impressions?

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…

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Shifting Advertising Landscape Pushes Marketers to New Platforms

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…

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What to Watch Out for in 2019

2018 has been a transformative year for media buyers and marketers, and 2019 will certainly not be different. Even though we cannot predict the future, we did collect a couple of our favorite articles to help you be prepared for what is likely to happen this year:   CMO CMO focuses on the analytical side…

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Transparency Rules

The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…

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We Listen

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

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Data Visualization in the Media Buying Industry

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…

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The Twitter Effect

Organizing paid media campaigns requires time and attention to detail. We segment our target audience, carefully select appropriate platforms and start weaving through our options. The creative concept becomes a final ad or spot and the research and planning of your media outreach results in placed orders. Let’s take a moment to enjoy the campaign…

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Marketing Trends for 2018

With 2018 right around the corner, most marketers and their agencies have already begun considering the moves they will make to capture their audience’s attention. Polls of agencies within the industry show a strong and deliberate trend towards three major themes: Content Marketing, Big Data and Artificial Intelligence/ Machine learning. Staying on the cutting edge…

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Media Buying in the Digital Realm – Challenges Ahead

CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models.   Facebook Facebook video ads can now be…

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