Streamline Your Digital Buys with Media Link Software®
We understand media buying requires precision, efficiency, and seamless integration across various platforms. Media Link Software ® is changing the game in the digital landscape, offering a digital module to help media buyers plan, execute, and analyze their digital buys. With these different digital functionalities, our software provides media professionals with an easy way to plan, purchase, and track their digital advertising campaigns.
The foundation of our digital module has access to hundreds of digital platforms, like Google, Facebook, Snapchat, and LinkedIn. So, buyers can maximize their reach effortlessly, creating orders and proposals for buys, targeting specific audiences, and leveraging the strengths of each platform all in one place. Whether you are looking to target a certain demographic or casting a wide net, Media Link Software® can tailor your campaigns exactly how you want.
Flexibility is a huge aspect of Media Link Software’s® digital module, which allows buyers to customize their campaign to their specific needs. Whether it’s choosing from different purchasing metrics like Cost per Click (CPC), Cost per Thousand (CPM), Cost per View (CPV), or Tenancy, this software provides the versatility and control media buyers need to share with their customers. This software’s flexibility allows buyers to adapt to the evolving digital landscape and capitalize on new opportunities.
Another function we have added to our software is transparency in costs for digital buys. Our software delivers exact net and gross costs for all campaign buys, so you can make informed decisions and ensure accountability throughout your buying process. These integration capabilities don’t stop at just digital. Media Link Software® aligns all media buys through our multi-platform reporting tool, allowing users to view all of their digital and traditional campaigns in one place.
Media Link Software’s® digital module shifts the typical way media buyers approach digital advertising. With many functions like customization, transparency, reporting, and integration, Media Link Software® can simplify and maximize media professionals’ processes to plan, execute, and analyze their digital campaigns. Read more about our digital module here or sign up for a free demo!
