Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
Once your company signs a license agreement for a subscription to our software, you will enjoy the ability to customize the software to your agency’s needs. Under the vendors tab, you are able to input all of your vendors. This includes TV stations, radio stations, outdoor billboard companies and internet sites. Once this information is…
Read MorePreviously on the Media Link Software media buying system, users manually added avails from broadcast reps individually. Manually adding avails is tedious and there’s a greater chance for error. We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step. We have…
Read MoreMedia Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider…
Read MoreAccording to businessdictionary.com, a report is a document containing information organized in a narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis. Reports may refer to specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. At Media Link Software, we…
Read MoreWe set up our pricing to reward you for working with us and to make sure we fit in with your budget for years to come, no matter what your size. Here are a few of the steps we’ve taken: As one of the newer entries into the media buying software field, we are working…
Read MoreWe are proud to announce the addition of Laura Van Barg to our staff. Van Barg has over a decade of marketing experience and has previously worked in marketing for Media Link, Inc., Simon Properties Group, American Bank and Trust, Lujack’s Northpark Auto Plaza, as well as Living Lands & Waters. She graduated from Augustana…
Read MoreThis month we’re shining light on Augustana College, which is a private liberal arts college located near the Mississippi River in Rock Island, Illinois. In 2012, Media Link Software™ donated a license to the college to help their marketing students learn more about how a media buy is put together and evaluated. “We average about…
Read MoreLooking through our Blogs in 2012, it looks like we’ve introduced a new feature or function to our ad placement software each month. In the year ahead, we’re going to continue this momentum. This last month, we’ve introduced a new Monthly Totals report into our ad placement software. With this new feature you are capable…
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