Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
Learning a new software system can be a daunting task, especially if you are learning a media buying software system. The nice thing is that our staff is here to walk you through training webinars and answer any additional questions. Another great thing about Media Link Software; there aren’t major changes between the different mediums.…
Read MoreIt means there is a workflow. The software itself is very intuitive. So, the steps and processes are clearly defined. Vendors are listed under the Vendors tab within the software. Vendors are the stations, publications, outdoor vendors, etc that you buy media from. In a campaign itself, you work chronologically through the tabs left to…
Read MoreBuilding an online campaign within Media Link Software has recently undergone some changes and improvements to help you, as a media buyer, best evaluate your options. Online is a continually changing field and Media Link Software is continually evaluating their system. As a media buyer, having more statistics than less is a good thing and…
Read MoreMedia Link Software is an Advertising Placement Software that is both powerful and flexible. Like the best athletes, the Media Link Software media buying system has both power and flexibility. Our unique advertising placement software’s power lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor, online and even…
Read MoreAs a Marketing Consultant with Media Link Inc; Ronna Walker-Johnson brings over 25 years of media marketing experience to our team. Getting her media start interning in a small radio market and eventually moving into both on air and sales positions simultaneously, she quickly developed a love for media marketing. Over the years, Ronna has…
Read MoreOur software systems are backed by our professional support. Selling a software license agreement is just the first step in a relationship with our clients. We are dedicated to making sure our clients understand and are able to use the software in the most effective way possible. Although we find our systems are so easy…
Read MoreMedia Link, Inc. is pleased to introduce a new advertising management solution, OMMS. Outdoor Management Module System, or OMMS, is a cloud-based system giving outdoor advertising vendors a tool to better manage their out-of-home inventory. Similar in functionality to our strategic ad placement system, Media Link Software™, this system is an intuitive and flexible product…
Read MoreBuilding a broadcast television buy is a tedious process because of the negotiation and the details involved that have to be a part of this process. However, we’ve just developed another way to speed this process up for the buyer. Media Link Software now has the ability to electronically import avails into our system. Importing…
Read MoreHappy New Year! We have an announcement to make for 2014. Our office has been repositioning some staff members in order to best utilize each’s skills and abilities and to bring the best possible customer service to each of our valued clients. Courtney Boothe will now be the lead point of contact for Media Link…
Read More