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Media Buying Software from MediaLink Software

Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Creating Custom Markets

By mlsadmin | Jun 18, 2012 | Comments Off on Creating Custom Markets

Media buyers who subscribe to ratings services like Nielsen and Arbitron know those subscriptions come attached with a pretty hefty price tag.  Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense.  Most smaller to mid-size agencies simply don’t have the extra funds available to justify such…

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MLS ad buying software adds Post Buy Analysis

By mlsadmin | May 22, 2012 | Comments Off on MLS ad buying software adds Post Buy Analysis

Media Link Software™ ensures you’re not leaving any money on the table by offering media buyers the ability to engage in our Post-Buy analysis, a new feature our programmers recently added to our cutting-edge system.  This function allows you to generate a report comparing the actual ratings of your buys to the original projections so…

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Specialty Item Tracking

By mlsadmin | Apr 30, 2012 | Comments Off on Specialty Item Tracking

We’re all about the details here at Media Link Software™. It was our goal upon initial development of our platform to produce an entirely comprehensive end product. The wide selection of specialty products available today can compliment other marketing efforts and be directly distributed to your target market. So, why is this advertising outlet continuously…

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Basic Formulas

By mlsadmin | Mar 23, 2012 | Comments Off on Basic Formulas

As promised last month, here are the formulas for our Broadcast section of MLS. Please note; these formulas are a work in progress and we are more than willing to hear suggestions. Rating – Given by Nielson or Arbitron or Provided by User Share – Given by Nielson or Arbitron or Provided by User Gross…

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Why Use Media Buying Software?

By mlsadmin | Feb 29, 2012 | Comments Off on Why Use Media Buying Software?

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…

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MLS Formulas – Finding Reach and Frequency

By mlsadmin | Feb 15, 2012 | Comments Off on MLS Formulas – Finding Reach and Frequency

As professionals in the media industry, we’ve all been taught there is one inherent marketing truth when it comes to Reach and Frequency.  That is, Reach times Frequency equals Gross Rating Points (GRP).  Simple enough, right?  So, if we are given two of those three elements, we can easily find the third.  However, this is…

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Outdoor Advertising Measurement: An introduction in impression based metrics

By mlsadmin | Jan 1, 2012 | Comments Off on Outdoor Advertising Measurement: An introduction in impression based metrics

Every billboard in America has a unique ID tag identifying the daily popularity of billboards through road counts from various government transportation departments.Daily Effective Counts (DEC’s) help tailor the government measures for advertising models. For instance, road counts count the number of cars travelling in all directions; however,outdoor advertisements only create impressions on those who…

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Reach and Frequency, Bridging the Gap

By mlsadmin | Dec 4, 2011 | Comments Off on Reach and Frequency, Bridging the Gap

MLS measurement formulas strive to achieve a balance of statistics and advertising methodology. Statistics are useful for describing advertising objectively. However, some basic comprehension of the process is necessary in accurately analyzing data (and greater knowledge validates a firm’s competitive advantage). Cost effectiveness and relevancy also are major concerns. To alleviate some of the investment…

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Reach and Frequency Calculations – Credit Where Credit is Due

By mlsadmin | Nov 25, 2011 | Comments Off on Reach and Frequency Calculations – Credit Where Credit is Due

Empirical analysis. Statistical logic. Algorithms. This is the language of Reach and Frequency formulas — a language spoken by our Director of Research and Development, Salil Kalghatgi. I want to take a moment to recognize his work, because Salil was instrumental in getting to the bottom of these formulas and helping us create a cutting-edge…

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