Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
As professionals in the media industry, we’ve all been taught there is one inherent marketing truth when it comes to Reach and Frequency. That is, Reach times Frequency equals Gross Rating Points (GRP). Simple enough, right? So, if we are given two of those three elements, we can easily find the third. However, this is…
Read MoreEmpirical analysis. Statistical logic. Algorithms. This is the language of Reach and Frequency formulas — a language spoken by our Director of Research and Development, Salil Kalghatgi. I want to take a moment to recognize his work, because Salil was instrumental in getting to the bottom of these formulas and helping us create a cutting-edge…
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