Company News
Watch Us Work Hard for You
We have recently added a new feature to Media Link Software™: the Heat Map. The Heat Map is a visual map enabling you to track our work on the software. For instance, we just recently added new options for Radio and TV stations in avails and improved CPP and CPM calculations. Many of these changes…
Read MoreNewest Addition to the Team
We proudly announce our newest addition to our Media Link Software™ team: Marketing Assistant, Adrian Wille. After years of living in Europe, the United States, and the Middle East, Adrian decided to settle here in the Quad Cities in late 2013. He is an MA graduate with an economics, business and marketing background. His strategic…
Read MoreWhy did we develop our of software system?
Frustrated with the limitations and deficiencies found in other leading media buying systems, Media Link Software™ founder, Natalie Linville-Mass, decided to tackle the problem head-on with the creation of her own advanced media buying software. Giving small to mid sized agencies alternatives to consider as well as the same tools and resources needed to compete…
Read MoreCustom Markets
Media buyers who subscribe to ratings services like Nielsen know those subscriptions come attached with a pretty hefty price tag. Coupled with license fees for media buying software, purchasing multiple markets can quickly become an overwhelming annual expense. Most smaller to mid-size agencies simply don’t have the extra funds available to justify such an expenditure,…
Read MoreOnline Improvements
Building an online campaign within Media Link Software has recently undergone some changes and improvements to help you, as a media buyer, best evaluate your options. Online is a continually changing field and Media Link Software is continually evaluating their system. As a media buyer, having more statistics than less is a good thing and…
Read MoreAnnouncing Newest Team Member
As a Marketing Consultant with Media Link Inc; Ronna Walker-Johnson brings over 25 years of media marketing experience to our team. Getting her media start interning in a small radio market and eventually moving into both on air and sales positions simultaneously, she quickly developed a love for media marketing. Over the years, Ronna has…
Read MoreMedia Link Software Introduces a new Account Manager
We are proud to announce the addition of Laura Van Barg to our staff. Van Barg has over a decade of marketing experience and has previously worked in marketing for Media Link, Inc., Simon Properties Group, American Bank and Trust, Lujack’s Northpark Auto Plaza, as well as Living Lands & Waters. She graduated from Augustana…
Read MoreMedia Link Software Introduces It's Newest Addition
I’m Alexis Nimmers the new Account Manager here at Media Link Software. I’ve actually been working with this company the past four months as an intern and have been promoted into this position. I’m a recent graduate of Lincoln University in Jefferson City, MO with a degree in Journalism. I was actively involved with…
Read MoreA Year In Review
It’s been a remarkable year here at Media Link Software™, and this month we’re excited to celebrate not only the one-year anniversary of our media buying platform’s official launch but also our 11th year in operation as a full-service advertising agency. We’d like to take this opportunity to thank everyone who has supported us throughout…
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