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Welcome Lauren!!
The Media Link Software Team is thrilled to announce we have a new Marketing Coordinator. Welcome to the team, Lauren! Lauren Alexis Wood is a graduate of the University of Iowa and Southern New Hampshire University. She comes to Media Link with an eclectic background spanning multiple industries. Having worked in healthcare, education and media…
Read MoreHappy 10-Year Anniversary to Media Link Software®
Necessity is the mother of invention. Media Link Software® founder and president Natalie Linville-Mass never intended to start a software company. She had enough on her plate running her own ad agency. Ultimately, it was her agency work that led her to the realization that she needed to start Media Link Software. At the time,…
Read MoreTransparency Rules
The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…
Read MoreSuper Bowl
Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…
Read MoreCustomer Service Is King
What sets Media Link Software® apart from the competition? Our customer service! What really matters most is how accurate is the information and what kind of service and support is provided. As a media buying agency, we created Media Link Software® with those core principles in mind. Our software was developed to be competitive in price and…
Read MoreMarketing Trends for 2018
With 2018 right around the corner, most marketers and their agencies have already begun considering the moves they will make to capture their audience’s attention. Polls of agencies within the industry show a strong and deliberate trend towards three major themes: Content Marketing, Big Data and Artificial Intelligence/ Machine learning. Staying on the cutting edge…
Read MoreInternship Experience: Tan
I have been a software developer intern for Media Link Software® (MLS) since the summer of 2017. The focus of my internship is working on the back-end to improve MLS features and efficiency. I am having a wonderful experience working with the Media Link Software® team. All the people in the office, from my supervisor…
Read MoreMulti-platform Reports
Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports. …
Read MoreMedia Link Software – An Intern’s Perspective (Gabe)
As quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…
Read MoreWelcome!
We are pleased to welcome Jennifer Carter to our team! She brings over 20 years of combined marketing, sales, customer service, event planning, and management experience to Media Link Software™. Jennifer graduated from Bellevue University in Omaha with a Bachelor’s degree in Human Resource Management. Prior to joining Media Link Software™ , Jennifer had a successful…
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