Importing Avails and Invoices
Interning at Media Link Software™ is a great experience. Most of what I am doing during my time here involves equations, numbers, and matching. I have been tasked with assisting in the research of importing affidavits directly into the Media Link Software™, so clients might save an immense amount of time. Manually submitting invoices and affidavits is…
Read MoreMedia Link Software introduces its newest member
Welcome Marketing Assistant, Ben Wildner, to our Media Link Software team. Ben graduated from Drake University with a BSBA and double majors in Marketing with a concentration in Integrated Marketing Communications and a second major in Radio/TV Production. He originates from Muskego, Wisconsin, and is quickly becoming a part of the local sports scene as…
Read MoreWhy have media buying software?
Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the media buyer. In this competitive market place having the ability to access data and make analyses quickly and efficiently can make a huge difference in the success of a marketing campaign. Developed by an agency…
Read MoreLearning Our Software
Since the beginning Media Link Software™ has been made to be as intuitive as possible. From start to finish, campaigns are easily managed. Everything from adding campaign details and avails to checking your affidavits is as easy as clicking on the next tab. Consistency is another key part of Media Link Software™. The way you…
Read MorePost Buy Analysis – to ensure you receive the ratings you deserve
Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you…
Read MoreMedia “Shopping”
Media buying is similar to online shopping: you only want to pay for what you have actually ordered. When you shop online, you probably will not pay for items shipped in the wrong size, the wrong color, or delayed items. The same applies to media buying. Why pay for spots that ran in the wrong…
Read MorePowerful and Flexible
Media Link Software™ is a Media Buying Software that is both powerful and flexible. The power of this software lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor and online. You can even include special promotions and sponsorships in the specialty advertising section. Using unique media buying formulas,…
Read MoreMac vs PC
Not only is Media Link Software™ web based, our software is compatible with both Mac and PC operating systems. The ease of use across both systems allows for the user to be mobile and flexible with their location and computer while putting together proposals and orders. Also, you don’t have to worry about converting to…
Read MoreWatch Us Work Hard for You
We have recently added a new feature to Media Link Software™: the Heat Map. The Heat Map is a visual map enabling you to track our work on the software. For instance, we just recently added new options for Radio and TV stations in avails and improved CPP and CPM calculations. Many of these changes…
Read MoreBroadcast Avails and Proposals
How long does it take you to upload broadcast avails of just a single TV station into your media buying software? How many TV stations are you considering on average and over how many quarters? Add these hours to the equation and imagine what else you could have done with all of this time, or…
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