Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I’ve had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were “readership” and “circulation”. They originally seemed like they could be…
Read MoreStreaming services such as Netflix, Amazon Fire TV, and Apple TV are changing the way consumers watch TV. Long gone are the days of families sitting down in the evenings to watch their favorite show. Now-a-days consumers can catch their favorite show on their own timetable. You are able to watch a program that used…
Read MoreFrustrated with the limitations and deficiencies found in other leading media buying systems, Media Link Software™ founder, Natalie Linville-Mass, decided to tackle the problem head-on with the creation of her own advanced media buying software. Giving small to mid sized agencies alternatives to consider as well as the same tools and resources needed to compete…
Read MoreMedia buying software provides numerous advantages over ad buying without software. Buying media with Media Link Software™ helps advertising agencies do the following: – Maximize marketing dollars with strategic media buying software. – Store vital information and enjoy peace of mind utilizing a secure web-based server. – Negotiate smarter buys using industry formulas for reach…
Read MoreIt’s that time of year where agencies are trying to get all of their annuals negotiated and placed before the craziness of the holiday season. Media Link Software offers many time saving tricks to help move the buying process along and to help create efficient reports for clients. Multi Media Reports – You know as…
Read MoreLearning a new software system can be a daunting task, especially if you are learning a media buying software system. The nice thing is that our staff is here to walk you through training webinars and answer any additional questions. Another great thing about Media Link Software; there aren’t major changes between the different mediums.…
Read MoreIt means there is a workflow. The software itself is very intuitive. So, the steps and processes are clearly defined. Vendors are listed under the Vendors tab within the software. Vendors are the stations, publications, outdoor vendors, etc that you buy media from. In a campaign itself, you work chronologically through the tabs left to…
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