Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
I have been a software developer intern for Media Link Software® (MLS) since the summer of 2017. The focus of my internship is working on the back-end to improve MLS features and efficiency. I am having a wonderful experience working with the Media Link Software® team. All the people in the office, from my supervisor…
Read MoreAs quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…
Read MoreCPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models. Facebook Facebook video ads can now be…
Read MoreWe all know online ads are becoming more and more dominant year by year. This especially applies to online video ads! Industry experts expect the viewing of videos on fixed devices (desktop, TV, etc.) to rise by 2% in 2017 (averaging 18.6 minutes per day). Annually, the spend is expected to reach the $15 billion…
Read MoreThere is no doubt a vast majority of media buyers must like the rush and volatility of the media world. It is a constant challenge reminding us to always stay up to date with recent developments and to critically observe them. This doesn’t only apply to the digital realm as so many claim; there is…
Read MoreWe are pleased to welcome Jennifer Carter to our team! She brings over 20 years of combined marketing, sales, customer service, event planning, and management experience to Media Link Software™. Jennifer graduated from Bellevue University in Omaha with a Bachelor’s degree in Human Resource Management. Prior to joining Media Link Software™ , Jennifer had a successful…
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