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Media Buying Software from MediaLink Software

Streamline Your Cable Advertising Experience with Media Link Software®

The Cable Module

Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…

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Making a Print Buy with Media Link Software® and The Publication Module

Person reading a newspaper - The publication module with Media Link Software logo

Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift…

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But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®

Header Image: Microphone with radio waves, The Radio Module

The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…

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Annual Budgets in Media Link Software®

Man using abacus to calculate.

The advertising business may be a lot more creative than many businesses, but at the end of the day it’s still a business. Most of us didn’t get into advertising and marketing because of a love for numbers. If arithmetic was our first love, we’d have gone into accounting. But budgets are important to every…

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Introducing Freddy Hernandez

Media Link Software is happy to welcome Marketing Coordinator Freddy Hernandez to the company. Freddy graduated from Western Illinois University with a bachelor’s degree in Business Marketing. Freddy has an entrepreneurial spirit that fits in well with the team. He’s been working with Alien Boi Boxing to help them with their social media and promotions.…

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The Importance of Using the Right Tools for the Job

Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools.  Of course, expertise in the job is what counts the most. A great carpenter could build…

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It’s Our Anniversary

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…

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What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…

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